The Net Promoter® Score (NPS®) is a powerful tool. One simple question to your customers can reveal the health of your entire customer experience (CX). From there, you can pinpoint and fix areas of weakness, improving your CX. You can also uncover and capitalize on CX strengths, even celebrate those successes internally. Morale boost anyone? With good NPS survey software, it’s even possible to segment data, slicing and dicing to examine how the perception of your CX changes depending on various customer demographics and locations.

Most NPS users know all this (and love it), but all too often they also miss a golden opportunity—one that’s indicated in the title of this blog post. They underutilize their NPS in marketing communications.